Reduca
Connecting Women to the Future of Tech
An app designed to make it easier for women to access opportunities in the tech industry, focusing on employability, skill-building, and support. Reduca connects unique talents to job openings that match each user’s profile and offers an intuitive, reliable, and inspiring experience.
The challenge
Despite progress in the tech industry, gender inequality remains a real barrier. Women who are just starting their careers or transitioning professionally often face challenges such as:
Lack of visibility in recruitment processes
Absence of support networks and mentorship
Limited access to affordable training
The Reduca was created as a response to this reality.
The solution
More than just an app, Reduca is a companion on the journey. It offers:
Personalized job listings based on the user's profile
Company reviews to support safer decisions
Free tech-focused learning resources
A welcoming and intuitive interface
Creative process
Research
Analysis of competing apps, visual references, and a deep, empathetic understanding of the problem.
Ideation & Wireframes
Hand-drawn sketches and navigation flows, evolving into digital wireframes and MVP definition.
Design & UI
Creation of a UI Kit using the Raleway typeface, a soft color palette, and illustrations inspired by the emotional world of Studio Ghibli.
Prototyping
Connected screens and a fully navigable flow, ready for high-fidelity presentation and testing.
Style guide
All design decisions were driven by the goal of creating a welcoming, functional, and inspiring environment. The Raleway typeface was chosen for its lightness and clarity. The soft color palette conveys comfort and accessibility. The icons follow a simple and intuitive line.
The illustrations were inspired by Studio Ghibli’s emotional aesthetic, reinforcing an emotional connection with the target audience. The logo represents a bridge between feminine strength and possibilities in tech.
All design decisions were driven by the goal of creating a welcoming, functional, and inspiring environment. The Raleway typeface was chosen for its lightness and clarity. The soft color palette conveys comfort and accessibility. The icons follow a simple and intuitive line.
The illustrations were inspired by Studio Ghibli’s emotional aesthetic, reinforcing an emotional connection with the target audience. The logo represents a bridge between feminine strength and possibilities in tech.
Some screens
Results
Reduca is an app that connects women to job opportunities aligned with their profiles, offering a warm visual experience, intuitive navigation, and company reviews for more confident decision-making.
The Reduca prototype provides:
- A unique visual experience, with illustrations that emotionally resonate with women.
- An intuitive and functional user flow, allowing users to easily find:
- Job opportunities that match their profile and expectations.
- Company reviews, building trust in job choices.
Highlight:
A functional and testable prototype that meets the expectations of both the target audience and potential employers.
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